![]() GoldenKey conveys the startup’s ability to “unlock” the door to this type of service model, said Sowers. Sowers says the company has always sought to empower both agents and consumers: By helping consumers only pay for the services they need and by helping agents charge for every service they provide. GoldenKey has traded in “SoloPro” for its new name because the startup didn’t want to send the message that the marketplace is designed to help consumers buy or sell homes without agents - to transact “solo.” The agent piece of the puzzle “We want to drive as much value to both agents and consumers, and what we’re looking for is really a fair system.” “One of the reasons was we’ve had is that consumers say it sounds too good to be true,” Sowers said. GoldenKey’s “gold package,” for example, now costs $3,500, up from $1,500 in May.Ĭonsumers who opt for GoldenKey’s gold package contract an agent to set up listing alerts, price one home, show three homes, attend one “event” - which could be a closing, walk-through or inspection - make one offer and coordinate one transaction. The startup rolled out service packages around the same time its price tags have increased by more than twofold. Pricing for GoldenKey’s (formerly “SoloPro”) real estate services in early May Increasing price tags Most of the one-off services advertised on GoldenKey have doubled in price since May 2016, when the startup launched an advertising campaign broadcasting its ambition to “blow up” real estate commissions. “We’ve built a model where agents continue to pursue traditional commissions, but GoldenKey unlocks additional opportunities to get paid regardless of whether the buyer buys or the seller sells,” Sowers said. GoldenKey is currently free for agents, “but not forever,” he said. ![]() GoldenKey lets buyers pay flat fees for individual services from agents at brokerages around the country, including pricing a home ($100), showing a home ($100) and making an offer ($200).Īround 1,600 agents in 47 states have signed up to receive job requests through the site, according to CEO Tommy Sowers. ![]() SoloPro, a marketplace that lets consumers hire agents to perform one-off or bundled services for flat fees, has rebranded to GoldenKey, with the aim of projecting an image that’s more inclusive of real estate agents.Īlso in a hat tip to agents, GoldenKey (formerly “SoloPro”) has at least doubled the prices of the brokerage services it advertises on its website. The company lets consumers hire agents on a pay-as-you-go basis or buy service packages from them.SoloPro has changed its name to "GoldenKey" and has more than doubled the pries of the brokerage services it advertises on its website. ![]()
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